AmCham Shanghai's Marketing & Media Committee is pleased to present "How to Increase Sales Conversion Through Omnichannel Marketing Automation" on 9:30 - 11:00 am, Thursday, August 26 at the AmCham Shanghai Conference Center.
The rise of Internet enterprises has changed the original way of market operation. Informatization and digitization are reconstructing the business model. In this context, B2B enterprises are facing more fierce market competition than ever before, and they urgently need to explore new growth opportunities and development models.
Using digital technology to achieve the digital transformation with innovation as the core provides new growth and development opportunities for B2B enterprises in the aspects of product upgrading, business transformation, leads acquisition, nurturing & conversion, omnichannel data connecting, market strategy adjustment, etc.
WHAT YOU WILL LEARN FROM THE SESSION:
- Trends & Difficulties in the digital transformation of B2B enterprises
- Make full use of corporate data asset and marketing technology, to attract new customers and optimize conversion rate;
- Find effective ways to accelerate up-selling and cross-selling, marketing team transforming from cost-oriented to profit-oriented;
- Best practices of B2B enterprise digital transformation.