AmCham Shanghai's Marketing & Media Committee is pleased to present "How to Increase Sales Conversion Through Omnichannel Marketing Automation" on 9:30 - 11:00 am, Thursday, August 26 at the AmCham Shanghai Conference Center.

The rise of Internet enterprises has changed the original way of market operation. Informatization and digitization are reconstructing the business model. In this context, B2B enterprises are facing more fierce market competition than ever before, and they urgently need to explore new growth opportunities and development models.

Using digital technology to achieve the digital transformation with innovation as the core provides new growth and development opportunities for B2B enterprises in the aspects of product upgrading, business transformation, leads acquisition, nurturing & conversion, omnichannel data connecting, market strategy adjustment, etc.


  • Trends & Difficulties in the digital transformation of B2B enterprises
  • Make full use of corporate data asset and marketing technology, to attract new customers and optimize conversion rate;
  • Find effective ways to accelerate up-selling and cross-selling, marketing team transforming from cost-oriented to profit-oriented;
  • Best practices of B2B enterprise digital transformation.


  • Aaron Chang (Chief Experience Officer at JINGdigital)

    Aaron Chang

    Chief Experience Officer at JINGdigital

    In 2014, he discovered the infinite possibility of WeChat ecosystem and launched JINGdigital. Since its foundation, JINGdigital focuses on developing marketing automation technology based on WeChat ecosystem, providing leading marketing automation support for brands across the globe, helping brands create valuable personal connections at scale and improving marketing conversion rates. Aaron’s career began with McCann Erickson. In 2006 he moved to Shanghai and founded ACHANG webdev, a web development agency that worked with hundreds of brands and startups.

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A prepayment is required when choosing 'Standard Price'.

Member Ticket
Member Price Free
Member Company Employee Ticket
Standard Price RMB 200
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 500
Door Price RMB 600


AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District

Shanghai, China

If you have any questions please contact Jenny Wang

Contact Organizer

+86 61693000 ext. 3029

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