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Wednesday, July 28, 2021 (1:30 PM - 4:30 PM) (GMT+8)

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AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower
No.168 Hubin Road, Huangpu District

Shanghai, China

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Effective internal communication and information sharing among local GA staff, business units, and headquarters are key factors contributing to business success in China. It could align and engage internal stakeholders and forge a consistent top-down approach. Without effective internal communications, companies could be vulnerable to government and communications crisis.

But how can GR practitioners effectively communicate internally and positively influence company policies? What are the best strategies to communicate with headquarters and China-based leaders? What are the do's and don'ts in internal and external communications?

AmCham Shanghai presents our second GA training session this year on internal communication and how to talk to the headquarters, presented by Ms. Su Wen and Ms. Heather Deng from Top Word Consulting on July 28, Wednesday at 1:30 – 4:30 PM at AmCham Shanghai's Conference Center.

Our trainers have over thirty years of experience in managing Government & Public Affairs for multi-national companies (MNCs) in China. They will train participants on how to communicate effectively with headquarters, other business units and the China leadership team. In their presentations, they will share basic principles, best practices and unique tips of internal communication and engagement. The training will also incorporate case studies and simulations to give participants hands on experience in how to interact with key stakeholders, both internally and externally.


但如何有效进行内部沟通,并积极影响企业决策制定呢?如何可以达到与总部及本土领导层沟通的最佳效果?在内部和外部沟通中,有哪些注意要点和忌讳呢?上海美国商会将于7月28日(周三)下午1:30 至 4:30上海美国商会会议中心与来自Top Word Consulting(语上咨询)的两位主要负责人苏文女士以及邓小玉女士一同举办第二期政府关系从业者培训——内部与总部沟通


适宜人群 Who Should Attend:

政府关系/事务从业者 GA Practitioners

公共事务/关系从业者 Public Affairs or Public Relations Officers

企业传播/宣传部门从业者 Communications Officers

所有对政府事务知识、技巧感兴趣的会员 Anyone interested in learning GA knowledge and skills

日程 Agenda:

13:10-13:30: 签到交流 Registration and Networking

13:30-14:40: 演讲 Presentation

14:40-15:00: 互动问答 Q&A

15:00-15:20: 茶歇 Tea Break

15:20-16:30: 实战与小组讨论 Workshop and Discussion


  • Heather Deng (General Manager at Top Word Consulting)

    Heather Deng

    General Manager at Top Word Consulting

  • Wen Su (Chief Representative at Top Word Consulting)

    Wen Su

    Chief Representative at Top Word Consulting