The Guanghua-Kellogg EMBA program invites you to attend a sample class and information session on Saturday, June 26 in Shanghai. This time we are honored to have invited Prof. Li Ma, the Associate Dean and Director of EMBA Programs at Guanghua School of Management, to share his insights on foreign firm management. Professor Qiaowei Shen, the Academic Director of the Guanghua-Kellogg EMBA, will also share with you the program's academic overview and its valuable networking opportunities.

北大光华-Kellogg国际EMBA项目诚挚邀请您参加2021年6月26日(星期六)在上海举办的公开课暨招生说明会。此次活动中,我们特别邀请到光华管理学院副院长、EMBA中心主任马力教授,为大家带来《管理跨国企业:何为最优法》主题分享,在上海为您还原一场原汁原味的北大国际EMBA课堂体验。项目学术主任沈俏蔚教授届时也将为大家全面介绍GK EMBA的项目特色、课程体系、校友网络以及未来职业发展空间。

Lecture Outline:

Managing foreign firms: Whose way?

The modern wave of globalization has driven countries to become more economically interdependent and companies to engage in more international cooperation and competition. As multinational companies have expanded into China and vice versa, finding the optimal management approach to localization has become increasingly important to their success. When confronted with different regulations, policies, technology, and workforces, how should multinational companies balance local needs and their management practices? In this lecture, Prof. Li Ma will evaluate the cases of various multinational firms, examining their operations, personnel management, and the local business landscape to reveal their most successful management approaches and practices.



GK EMBA Program Introduction:

The Guanghua-Kellogg Executive MBA program is a global partnership between Peking University's Guanghua School of Management and Northwestern University's Kellogg School of Management, designed to equip executives for success in an ever-evolving business landscape. In the company of a global cohort of experienced executives, the program will prepare you with integrated management skills, Chinese business expertise, and a global perspective to lead organizations in China and worldwide.


  • 马力 Li MA (Associate Dean, Director of EMBA Programs,  Professor of Organization and Strategy Management at Guanghua School of Management)

    马力 Li MA

    Associate Dean, Director of EMBA Programs, Professor of Organization and Strategy Management at Guanghua School of Management

    Prof. Li MA is the Associate Dean and Director of EMBA Center at Guanghua School of Management, Peking University. He obtained his Ph.D. in Business Administration from Washington University in St. Louis, and received his bachelor’s and master’s degrees from Tsinghua University. Before joining PKU, he has taught in Tsinghua University, Washington University in St. Louis in the US, and Yonsei University in Korea. Prof. Ma is specialized in negotiation, conflict management, and participative management, especially in the international contexts. His publications appear in journals such as MIT Sloan Management Review, Leadership Quarterly, Human Relations, Journal of Organizational Behavior, Journal of Business Ethics, Journal of Occupational and Organizational Psychology, Management and Organization Review, Journal of International Business Studies, Harvard Business Review Digital Articles, Negotiation Journal, Asia Pacific Journal of Management, International Journal of Human Resource Management, and a number of Chinese academic journals.

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  • 沈俏蔚 Qiaowei SHEN (Professor of Marketing, Academic Director of the Guanghua-Kellogg EMBA Program, Guanghua School of Management)

    沈俏蔚 Qiaowei SHEN

    Professor of Marketing, Academic Director of the Guanghua-Kellogg EMBA Program, Guanghua School of Management


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*Spotlight Sessions are sponsored marketing events. Event sponsors have the right to cancel registrations at any time and to determine who may attend the session.  

Standard Ticket
Standard Price Free


To register for this event, please RSVP online. For more information, please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org.

Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org for detailed information.

What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.


AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District

Shanghai, China

If you have any questions please contact Zoe Zhang

Contact Organizer

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