The Guanghua-Kellogg EMBA program invites you to attend a sample class and information session on Saturday, June 26 in Shanghai. This time we are honored to have invited Prof. Li Ma, the Associate Dean and Director of EMBA Programs at Guanghua School of Management, to share his insights on foreign firm management. Professor Qiaowei Shen, the Academic Director of the Guanghua-Kellogg EMBA, will also share with you the program's academic overview and its valuable networking opportunities.

北大光华-Kellogg国际EMBA项目诚挚邀请您参加2021年6月26日（星期六）在上海举办的公开课暨招生说明会。此次活动中，我们特别邀请到光华管理学院副院长、EMBA中心主任马力教授，为大家带来《管理跨国企业：何为最优法》主题分享，在上海为您还原一场原汁原味的北大国际EMBA课堂体验。项目学术主任沈俏蔚教授届时也将为大家全面介绍GK EMBA的项目特色、课程体系、校友网络以及未来职业发展空间。

Lecture Outline:

Managing foreign firms: Whose way?

The modern wave of globalization has driven countries to become more economically interdependent and companies to engage in more international cooperation and competition. As multinational companies have expanded into China and vice versa, finding the optimal management approach to localization has become increasingly important to their success. When confronted with different regulations, policies, technology, and workforces, how should multinational companies balance local needs and their management practices? In this lecture, Prof. Li Ma will evaluate the cases of various multinational firms, examining their operations, personnel management, and the local business landscape to reveal their most successful management approaches and practices.

管理跨国企业：何为最优法

在市场全球化的浪潮之下，国际经济相互依存，企业越来越多的从事跨国经营、参与国际竞争与合作。随着外企入驻中国市场、中国公司向国际投资发展，经营者的管理模式也愈加决定着跨国公司本土化的成败。面对不同的国情、政策、技术和人才，外国公司究竟该如何平衡内核传统与他乡之俗？母公司的模式还能否在当地市场畅通无阻？本期课程中，马力教授将通过实际案例，为您从运营业务、本地事务、人员管理等多层面分析针对外国公司的最优管理逻辑和方式。