"If everyone in the room agreed with you, you wouldn't need to do a presentation, would you? […] the reason we do presentations is to make a point, to sell one or more ideas." - Seth Godin Author/ Marketer


Presentation Persuasion is an advanced workshop designed to help presenters make their presentations more targeted, strategic, and persuasive. Using time tested oratory techniques as well as cutting edge neuromarketing science, this workshop will show you how to optimize your results. Participants will be taught the most powerful marketing and advertising methods used by the worlds most effective influencers, Whether your selling, motivating, or persuading, you'll learn and practice the best methods of getting what you want!

Session Outline


PREPARATION - the foundation of persuasion

  • Persuasion Theory: Challenges, misunderstandings, and common errors
  • Marketing 101: Audience Analysis and why and how people make choices, decisions, and buy

COGNITION- the science of how we think and process information

  • Load- The amount and complexity our brain can easily process at any given time
  • Bias- The subconscious tendencies our brain has for or against concepts
  • Dissonance- The struggle to harmonize inconsistency

ORATION- the ancient art of public speaking

  • Oratory, Aristotle, and Demosthenes- The origins of modern presentations
  • Ethos - Ethical appeal
  • Pathos- Emotional appeal
  • Logos- Logical appeal
  • Rhetoric: The ancient art of persuasion and the devices still used today


PERSUASION- the theory behind affecting change

  • Neuromarketing- Using brain science to shape your message
  • 6 Tools of Influence- Book highlights from author Dr. Robert Cialdini
  • Behavioral Science + Economics: Introduction, Examples, and Applications

VISUALIZATION- aids to perception

  • Images - mental and emotional shortcuts and using balance
  • Color- designing with context, harmony and the color wheel
  • Graphs and charts- giving numbers meaning while avoiding boring complexity
  • Text- typography, minimalism , white space , and cognitive load


CONNECTION- the human element of bonding

  • Rapport- Building a relationship with your audience
  • Nerves- Managing your fear of others, yourself, and failure
  • Eye Contact- Using your eyes to read, express, and connect
  • Naturalness- Building trust and confidence through being your true self

CONVICTION- the feelings we share

  • Passion - Creating, developing, and expressing belief
  • Body Language- Posture, expressions, gestures, positioning, and movement
  • Voice - Using the voice to affect persuasion

ACTION- the call for change

  • Change- Logical appeal
  • Finale - Building up to the crescendo
  • Executable - Facilitating change: removing obstacles and building bridges
  • Follow up - Planning for the future: seeing it through after the presentation


  • Final Student presentation - feedback
  • Review - Principles


  • Troy Andrews

    Troy Andrews

    As an experienced and Professional Corporate Trainer with over 10 years of experience in China, Troy is highly skilled at designing, developing, and delivering training programs that are highly engaging and extremely relevant for today’s workforce.

    He’s trained at many of the top Fortune 100 companies such as Nike, Texas Instruments, Dow DuPont. He’s also working with leading edge innovators on the Fortune Future 50 list such as Activision and Splunk.

    Based in Shanghai, he has trained all over China on many diverse Communication Soft Skills such as Presentation Skills, Business Writing, Executive Coaching, and Confident Communication. He knows the cultural differences between Eastern and Western cultures and understands how to navigate them smoothly.

    He has a friendly, personable style that is both passionate, yet approachable, humorous, yet logic-driven. He has a keen interest in Cognition Theory and is constantly searching for the newest, most effective methods of training.

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A prepayment is required for all full-day training sessions. 

Member Ticket

Early Bird Tickets will stop selling on 23 Apr 2021.

Member Price RMB 3,650
Member Company Employee Ticket

Early Bird Tickets will stop selling on 23 Apr 2021.

Standard Price RMB 3,650
Non-Member Ticket
Standard Price RMB 4,650


  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For full-day sessions, AmCham Shanghai members are eligible to attend at "Member Rate"; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate"; Non-members are eligible to attend at "Non-Member Rate".
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
Walk-in and Cancellation Policy
  • Cancellation: If you need to cancel your registration, please notify David Ma at (86 21) 6169 3016 or email david.ma@amcham-shanghai.org at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.


AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower
No.168 Hubin Road, Huangpu District

Shanghai, China

If you have any questions please contact David Ma

Contact Organizer

+86 61693016

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