"The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come"

- Steve Jobs

Strategic Corporate Storytelling is the skill that separates average communicators from the legends. Today's complicated, fast paced business world demands communication that commands attention. No other method holds our attention like storytelling.

Stories, when skillfully told, improves reception and retention of information. Modern Thought leaders have realized that this is one of the key skills to master if they seek to inspire, motivate, teach, or lead others.

Strategic Corporate Storyteller workshop is designed for anyone who needs the skills to communicate more deeply, emotionally, and powerfully with their audience. By the end of the workshop they will be able to:

  • Understand why stories are the most powerful communication tool
  • Create and shape your own stories successfully
  • Shift audience perceptions
  • Persuade and sell more convincingly
  • Motivate your audience
  • Use framing and images to control arguments and ideas


8:45 AM - 9 AM
9 AM - 11 AM
Morning Session (Part 1)
Introduction and icebreakerWhat is Strategic Corporate Storytelling?Storytelling vs. Corporate StorytellingWhy use stories?• The power of storytelling• Science of storytelling: Neuroscience ...
Introduction and icebreaker
What is Strategic Corporate Storytelling?
Storytelling vs. Corporate Storytelling
Why use stories?
• The power of storytelling
• Science of storytelling: Neuroscience + Neuromarketing
Applications: When can you use stories successfully?
• Story strategy- defining your objectives
• Applications in the workplace, examples, and practice session
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11 AM - 11:15 AM
Coffee Break
11:15 AM - 12 PM
Morning session (Part 2)
7 Basic types of Corporate stories
The Monomyth- The Hero’s Journey- the classic structure
Story-type 1: The S.H.O.R.T. Story formula
• From Pixar to Apple: Steve Jobs secret weapon
12 PM - 1 PM
Lunch Break
1 PM - 2:30 PM
Afternoon Session (Part 1)
Story-type 2: TRAIT Stories• Showing vs. Telling both positive and negative characteristics of yourself, your company, and your products and servicesStory-type 3: Origin Story• Documenting t...
Story-type 2: TRAIT Stories
• Showing vs. Telling both positive and negative characteristics of yourself, your company, and your products and services
Story-type 3: Origin Story
• Documenting the history of your company through storytelling rather than a timeline
Story-type 4: Reporting Data through Stories
• Data Storytelling introduction; Using narratives to give meaning and purpose to the numbers
• Data visualization basics
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2:30 PM - 2:45 PM
2:45 PM - 5 PM
Afternoon session (Part 2)
Story-type 5: Intrigue + Interest Stories• Using stories to inject life to dull topics and conversations• Creating mystery to build engagement and keep attentionStory-type 6: Examples + Expl...
Story-type 5: Intrigue + Interest Stories
• Using stories to inject life to dull topics and conversations
• Creating mystery to build engagement and keep attention
Story-type 6: Examples + Explanations Stories
• Techniques for better comprehension, retention, and buy in when introducing new concepts, products, or behaviors
Story-type 7: Success + Failure Stories
• Using positive and negative stories for inspiration, motivation, caution, and persuasion
Day 1 review and personal applications and commitments
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Refreshments will be served during the coffee break for the attendees. Lunch at a nearby restaurant is also included with the ticket price.


  • Troy Andrews

    Troy Andrews

    As an experienced and Professional Corporate Trainer with over 10 years of experience in China, Troy is highly skilled at designing, developing, and delivering training programs that are highly engaging and extremely relevant for today’s workforce.

    He’s trained at many of the top Fortune 100 companies such as Nike, Texas Instruments, Dow DuPont. He’s also working with leading edge innovators on the Fortune Future 50 list such as Activision and Splunk.

    Based in Shanghai, he has trained all over China on many diverse Communication Soft Skills such as Presentation Skills, Business Writing, Executive Coaching, and Confident Communication. He knows the cultural differences between Eastern and Western cultures and understands how to navigate them smoothly.

    He has a friendly, personable style that is both passionate, yet approachable, humorous, yet logic-driven. He has a keen interest in Cognition Theory and is constantly searching for the newest, most effective methods of training.

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A prepayment is required for all full-day training sessions. 

Member Ticket

Early Bird Tickets will stop selling on 12th February 2021.

Member Price RMB 3,650
Member Company Employee Ticket

Early Bird Tickets will stop selling on 12th February 2021.

Standard Price RMB 3,650
Non-Member Ticket
Standard Price RMB 4,650


  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For full-day sessions, AmCham Shanghai members are eligible to attend at "Member Rate"; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate"; Non-members are eligible to attend at "Non-Member Rate".
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
Walk-in and Cancellation Policy
  • Cancellation: If you need to cancel your registration, please notify Ivette Corominas at (86 21) 6169 3016 or email david.ma@amcham-shanghai.org at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.


AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower
No.168 Hubin Road, Huangpu District

Shanghai, China

If you have any questions please contact David Ma

Contact Organizer

+86 61693016

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