COVID-19 has accelerated digitalization across nearly every industry. Retailers and brands are taking advantage of technology to better engage clients at every stage of the consumer experience. Management of big data is becoming increasingly critical. How can we upgrade traditional CRM to achieve the data-empowered digitalization operations? In this session, Alibaba Cloud Senior Solution Architect Dai Yan will discuss how Alibaba uses its omni data middle-end solution to better reach customers and bring value to the retail industry. Yan will delve into the business challenges currently faced by data operation and their practice. Cases will also be shown during the presentation.

Join us on August 25 from 10 am- 11:30 am at the AmCham Shanghai office for this informative session.

Agenda:

10:00 am-10:15 am: Check in & Networking

10:15 am-11:15 am: Presentation

11:15 am- 11:30 am: Audience Q & A