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2020年下半年对于营销人来说,仍将是一场苦战。
市场环境和客户习惯因疫情发生了变化,新的环境促使营销人员不得不寻求营销增长的新动力。这种增长动力来源是策略思路上的迭代,亦或是营销工具上的助力,即为营销力的提升。不断提升营销力使我们能够更加充分的适应环境的变化。疫情期间,如果营销策略上从单一的"增量获客",转变为"增量获客"和"存量获客"双模式,形式上从线下迅速转向线上,那么特殊时期的"福利"便妥妥收入囊中,这就是最好的证明。
2020下半场的新的突破点在哪里?有哪些新的增长策略值得我们去尝试?还有哪些新趋势有待发现?针对新的环境、新的挑战,6月30日下午2点,我们邀请了3位不同行业的营销专家,来分享他们的一些想法和经验。
内容亮点:
- 后疫情时代,营销部门如何实现自身价值,驱动业务增长
- 提升营销力?B2B 市场部的"十八班武艺"
- 还在使用单一直播工具?技术赋能,打造完整线上活动营销闭环
The market environment and customer habits have changed due to the COVID-19, and the new environment has forced marketers to seek new impetus for marketing growth. The source of this growth is an iteration of strategic thinking, or is a boost of the marketing tools, that is, the promotion of marketing capability. The constant improvement of the marketing capability will enable us to fully adapt to the changes in the environment. During the outbreak of COVID-19, if the marketing strategy transforms from the single " customer acquisition from new traffic" to the dual mode of " new traffic" plus "private traffic", meanwhile the form of events shifts rapidly from offline to online, then the "benefit" under such special period from the transformation can be witnessed.
Where are the new breakthroughs in the second half of 2020? What are the new growth strategies that are worth trying? What are new trends that await to be explored? At 2pm on June 30th, we will invite 3 marketing experts from different industries to share their ideas and experiences for facing the new environment and new challenges.
Highlights:
- In the "post-epidemic era", how can marketing departments achieve their own value and drive business growth?
- How to improve marketing capability? The "Martial Arts" of B2B Marketing Department.
- Are you still using a single live streaming tool? Try the technology empowerment to create a complete closed loop for online event marketing.