Event Details
Live streaming Social Commerce is a big trend in China.
In this exciting session, Ron Wardle, CEO of Incredible Media will take you through a detailed session on live streaming in China. He will outline important insights and strategies for brands and how to achieve proper success without a big budget. This session will be done in an informal webinar, where Paul will debate and challenge Ron to take the audience through the following elements:
Part 1
· Overview of livestream social commerce in China
· Macro vs micro strategies for putting together a livestream event.
· Successful case studies
· Recommendations on success factors
· What KPIs are tracked and how to achieve them
· What type of KOLs and influencers to work with
· Overview of typical costs and budgets to allocate
Part 2
· X2 SMB brands livestream commerce experiences
· Pro/Cons of livestream commerce
· Lessons learned
· Advice for other SMB's foraying into livestream commerce
Part 3
· Summary and Q&A from the audience.
Paul Lin, Chair of the Marketing & Media Committee, will host this exciting webinar.
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After you register on EventBank, you will receive an email with the Zoom Webinar ID 1 day and 1 hour before the event.
If you have any questions, please contact: jenny.wang@amcham-shanghai.org