Event Details

During extended periods of external challenges, such as those presently facing many parts of the world, organizations need to rapidly adjust their strategies to react to the changing market environment. Strategic communications has a key role to play in this process and can support bringing your business back to speed.

In this special webinar for Marketing, Corporate Communication, Strategy and Government Affairs professionals, experts from Finsbury will provide a comprehensive overview of the contribution strategic communications can play in challenging times, including:

- Considerations for safeguarding, re-defining and re-building corporate reputation during a crisis and recovery modes both during and post COVID-19

- Recommendations for managing change and addressing all relevant stakeholder groups

- Guidelines for creating the right tone for global and local stakeholders who are in different phases of the recovery cycle for the pandemic

Oliver Pearce, the Vice-Chair of the Marketing Committee, will host this event.

This webinar is on the record and a recording and presentation slides will be distributed following the webinar upon request.


After you register on EventBank, you will receive an email with the ZoomWebinar ID 1 day and 1 hour before the event.

If you have any questions, please contact: jenny.wang@amcham-shanghai.org


  • Claudia Kosser (Managing Director, Head of China at Finsbury)

    Claudia Kosser

    Managing Director, Head of China at Finsbury


    Claudia Kosser has been with Finsbury’s global operations for nearly a decade. She launched and leads Finsbury’s Shanghai office and advises clients from various sectors in corporate communications, including internal and change communications, on strategic position as well as in M&A-transactions and crisis situations. Having worked in Frankfurt and Hong Kong prior to Shanghai, she is an expert on communications in both regions. She brings her intercultural skillset to cross-border mandates in multiple sectors, e.g. automotive suppliers, industry, retail and technology.

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  • Kendall Bitonte (Associate Director of Finsbury)

    Kendall Bitonte

    Associate Director of Finsbury

    Kendall Bitonte has been living in China since 2013. She advises international clients in the automotive/NEV, education, insurance and consumer goods sectors on how to best position themselves in China. Out of the Beijing office, she combines diverse China experience and an international perspective to her work. She has led the communications and business development program at a Chinese, non-governmental environmental organization and managed the international media relations for Peking University, Guanghua School of Management.

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Member Ticket
Member Price Free
Non-Member Ticket
Standard Price RMB 100