The world and markets in which we operate are becoming more complex and uncertain - and the pace of change keeps accelerating. This makes the job of coaches and leaders very challenging. Business failure has steadily increased over the last few years. Some of this is due to the slowdown in economic activity, but research shows that a high proportion of these failures are due to poor strategic thinking.

We find that many of the traditional approaches to strategy and planning are less useful in these VUCA conditions. Because of the uncertainty, many "best practice" approaches are less useful. We need to find other techniques to cope with the complexity and uncertainty. In addition, the advances in neuroscience and "behavioural economics" have given us powerful new insights into the way the brain functions when thinking, making strategic decisions.

Session Outline

Our two-day program will focus on three key areas to improve your strategic thinking and help you grow your team and organisation:

  1. The mind of the strategist: What have we learned about the brain and the way that effective strategists think?
  2. Insights from behavioural economics: What are key implications strategic implications of the fact that people are predictably irrational?
  3. Building scenarios of the future: How can we plan strategy in a complex and uncertain environment? How can we anticipate key changes and inflection points in our environment?

The overall aim of the program is to upgrade your strategic thinking and allow you to craft effective strategies in complex and uncertain environments. Over the two days, you will learn:

  1. What are the thinking processes of the effective strategist - the mind of the strategist
  2. How your brain functions - what are the 17 critical brain capacities - and how you can improve your brain
  3. Key insights from behavioural economics - what is the impact for setting effective strategy
  4. How to use scenario planning to 'future-proof' your team and organisation - building and using alternative scenarios of the future
  5. Seeing around corners - how to identify major changes in markets and business before they happen.

Who Should Attend?

  • C-level executives motivated to become better leaders and strategists 
  • Executive/organizational Coaches dedicated to empower your coaching counterparts with strategic thinking
  •  Senior HR Leaders/HR BPs aspiring to be true strategic business partners
  •  Senior professionals who would like to enhance strategic competency


08:45 Registration & Networking
09:00 Morning Session
10:30 Morning Session Coffee Break
10:45 Morning Session
12:00 Lunch
13:00 Afternoon Session
15:30 Afternoon Session Coffee Break
15:45 Afternoon Session
17:00 Session Ends

Refreshments will be served during the coffee break for the attendees. Lunch at a nearby restaurant is also included with the ticket price.


  • Norman Chorn

    Norman Chorn

    Dr. Norman Chorn is a strategy and organisation development practitioner who works in Australia, UK, New Zealand, China and South Africa. Recently, Norman founded a strategy and research firm in association with IECL China, with affiliations in UK and North America. His work combines the research and insights from neuroscience, strategy and economics. It addresses:
    - Strategy in highly uncertain environments, using various approaches such as scenario planning and neurostrategy
    - Organisation development – designing and developing innovative organisations
    - Growth and corporate resilience – achieving growth and adaptation.

    He has particular skills in developing future strategy and aligning organisations with their current and future environments. His use of neuroscience principles has enabled the development of a range of proprietary techniques and approaches to achieve an enhancement in organisational performance.

    Dr. Norman has published widely in his field and has contributed to a range of journals and international conferences. His recent book, Strategic Alignment, has received acclaim in the management and business press and the 2nd edition has just been published. His new book, The Future Builders deals with the practices of creating the future and organisational adaptation in uncertain environments.

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Please use your own name and email when registering for a training session. Additional fees may apply if you fail to register under your own identity. 

A prepayment is required for all full-day training sessions. 


Half-day session training vouchers cannot be used for full-day training programs.


Member & Member Employee Ticket
Standard Price RMB 12,800
Non-Member Ticket
Standard Price RMB 15,800


  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For half-day sessions, AmCham Shanghai members are eligible to attend free of charge with Training Credit*; AmCham Shanghai members without Training Credit are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate".
  • For full-day sessions, AmCham Shanghai members are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at “Employee Rate”; Non-members are eligible to attend at “Non-Member Rate”.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Ivette Corominas at (86 21) 6279 7119 ext. 5671 or email ivette.corominas@amcham-shanghai.org no less than 24 hours in advance. If you need to cancel your registration for a full-day session, please notify Ivette Corominas at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.


Hongqiao State Guest Hotel

Grandview Court, Bldg 2, Hongqiao State Guest Hotel, 1591 Hongqiao Road, Shanghai.(上海虹桥迎宾馆2号楼畅景阁)
Shanghai, China

If you have any questions please contact Ivette Corominas

Contact Organizer

+86 61693010

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