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Start focusing on the well being of your website visitor and improve your businesses ROI with the help of our industry experts in B2B precision marketing


  • Common barriers of B2B marketing
  • Learn the difficult journey of a B2B buyer with; decision making tactics, lengthier buying cycles, and enormous costs
  • Ask if your organization is targeting the right audience across all communication channels and who is interested in your products and services
  • Who is interested in our products and services？Know your potential buyers inside out.
  • Learn how to deliver a personalized B2B buying experience


网络匿名访客识别，开启B2B精准营销-揭开匿名流量，锁定目标客户，提升营销转化


  • 当前B2B营销的难点和瓶颈
  • B2B采购决策人众多，营销流程复杂，获取商机周期漫长且投入巨大
  • 各种营销活动是否在吸引目标客户？
  • 超高的网站挑出率与超低的商机表单提交率
  • 到底哪些企业在关注我们的产品和服务？
  • 所谓的"个性化B2B采购体验"到底怎么做？


As society shifts towards automated marketing, the evolution from CMO to CRO continues


营销自动化时代，CMO向CRO转变


With global economic developments continuing to slow down at an alarming rate, marketing teams are being forced to focus more on sales. After looking at recently posted marketing job descriptions, more and more companies are choosing to require marketers to have a minimum of 2-3 kinds of experiences with automated marketing.


Data analytics have proven that both content and event marketing continue to be the most effective way to grow a business. This session will focus on how automated event marketing can help companies develop in order to achieve this transition from a CMO to a CRO business.



营销自动化时代，活动营销的最佳实践


全球经济发展放缓，时代要求市场营销工作下沉，越来越多的企业招聘时，需要市场营销人员至少要具备2-3种自动化营销工具的技能，


根据数据分析，营销自动化时代，内容营销和活动营销被证明是最有效的获取业务增长的方式。此环节会重点分享活动营销如何帮助企业实现增长。


使市场部真正带来销售转化，实现CMO 到CRO的转变。

Agenda

15:00-15:30 Registration & Networking  签到


15:30-15:40 Opening Remarks  开场致辞


15:40-16:20 Open B2B Precision Marketing from Identifying the Web Anonymous Visitors -Stop Guessing, Focus on the Visitor not just the Visit, Improve ROI

网络匿名访客识别，开启B2B精准营销 -揭开匿名流量，锁定目标客户，提升营销转化


16:20-16:50 In the era of marketing automation, events marketing best practices  营销自动化时代，活动营销的最佳实践


16:50-17:30 Discussion,Q&A & Networking  问答互动

Speakers

  • Olivia Jingshu Ji (Co-Founder & President of EventBank)

    Olivia Jingshu Ji

    Co-Founder & President of EventBank

    Olivia Jingshu Ji is a serial entrepreneur and founder of EventBank, China Entrepreneurs and He Feng Foundation.

    She is one of China’s top female business leaders, has incubated more than 20 technology companies and served as a senior business leader in multinational enterprises. In 2017 she was awarded the ‘top 10 female entrepreneur’ award at the prestigious Global Conference on Women and Entrepreneurship by the Alibaba Group.

    Olivia is also passionate about social responsibility and charity work. She is the founding director of Beijing Hefeng Art Charity Foundation and sits on the board of Women in Leadership, the major association for female entrepreneurs and investors. After studying at the University of Sydney Business School, she established the Olivia Jingshu Ji Prize which is offered annually to the top international student within the School.

    纪景姝
    联合创始人及总裁

    纪景姝（Olivia Jingshu Ji）女士曾是在美上市互联网公司的创始团队成员，被《商业周刊》等诸多媒体誉为“中国最年轻的首席运营官”。2013年她再次创业，创办了全球引领的企业级SaaS领域翘楚公司EventBank捷会易，专注在Marketing Automation及相关数据领域，任创始人和首席运营官。2017年，阿里巴巴集团授予纪景姝女士“全球女性创业十佳案例”奖，阿里巴巴研究院授予EventBank捷会易“云创新势力”首届中国云创新案例“Top 20 创业榜”及最具投资潜力奖。2018年，全球最具权威的IT研究与顾问咨询公司 Gartner高德纳旗下 GetApp颁发EventBank捷会易“2018 Q4 Category Leader for Event Management Software 2018 Q4全球活动管理软件榜单第一名”。纪景姝女士毕业于澳大利亚悉尼大学，获市场和财务双专业硕士学位。同时纪女士热衷公益慈善，回馈社会，创立了澳洲历史上第一个以华人名字命名的奖学金—— Olivia Jingshu Ji Prize，并作为创始理事之一创办了“荷风艺术基金会”。

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  • Michael Zhu (Solution Director of MicroMarketing Dun & Bradstreet)

    Michael Zhu

    Solution Director of MicroMarketing Dun & Bradstreet

    Solution Director of MicroMarketing Dun & Bradstreet (MMDB), Michael Zhu is responsible for product strategic planning and execution. He also fosters business model innovation and development, as well as spearheads the business development efforts to support MMDB sales. Michael has developed himself with an abundance of experience in international investment, and strategic management consulting. With a sophisticated approach to data analysis, he helps enterprises embrace and overcome new challenges in the digital age, helping companies manage data assets and boosting added value in data application.

    现任微码邓白氏的咨询总监，负责微码邓白氏的产品战略规划与项目实施，不断推动业务模式的创新与发展，并带领业务拓展团队为销售团队提供有效支持。Michael在企业国际投资及战略管理咨询领域有着丰富的经验，对数据分析有着深入的了解，他积极帮助企业迎战数字化时代的诸多挑战，高效治理公司数据，挖掘应用价值

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Tickets

*Spotlight Sessions are sponsored marketing events. Event sponsors have the right to cancel registrations at any time and to determine who may attend the session.  

Standard Ticket
Standard Price Complimentary

Registration

To register for this event, please RSVP online. For more information, please contact Zoe Zhang at (+86 21) 6279-7119 ext. 5667 or email zoe.zhang@amcham-shanghai.org.


Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6279-7119 ext. 5667 or email zoe.zhang@amcham-shanghai.org for detailed information.


What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.

Venue

AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact Ivette Corominas

Contact Organizer

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