Event Details

Course: Marketing Strategy

Date: June 20th

Time: 13:00-17:00

Venue: InterContinental Suzhou, Wangdun Road 288

Who shall attend: Win in China Program group members only

Documents: Click Here​


Course introduction:

  • Study of the entrepreneurial role and the development and management of new marketing firms and products.
  • This course examines the philosophy of marketing concept and how marketing strategies integrate with economics, accounting, finance, technology and production. The 4 Ps are used to organize and evaluate how marketing strategies are influenced by pricing, product development, distribution and promotion. Attention will be given to international strategy and how culture influences strategic decision-making.

Agenda

1:00 PM - 1:30 PM
Check in
1:30 PM - 5:00 PM
Course Session (will take a break during the session)

Speakers

  • Dr. Armstrong (UNA)

    Dr. Armstrong

    UNA

    Dr. Armstrong is one of the most popular professors at business school of North Alabama University. He is a member of the international business association, the Australian market research association and the American marketing association. He is a tenured professor of University of Alabama. He focuses on marketing strategy and international business. He has previously taught at the University of Mordaerk in Australia and worked as a consultant for a well-known company. He has profound theoretical and practical experience in marketing.

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Venue

InterContinental Suzhou

Wangdun Road 288, 2F Function Room
Suzhou, Jiangsu, China

If you have any questions please contact Jacy Lu

Contact Organizer

+86 62960131

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