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Save the date! AmCham Shanghai's Marketing & Media Committee is pleased to announce this year's 2023 AmCham Shanghai Marketing Conference: Winning in China's New Consumer Era. Join us on Tuesday, September 26, 2023 from 1:30 PM to 7:00 PM at the AmCham Shanghai Conference Room for in-depth analyses and presentations and post-conference cocktails and networking.
Despite a slower-than-expected economic rebound, the China market remains crucial for brands big and small: consumer fundamentals are still positive, even though "revenge spending" may have been more myth than reality. The next China is still China — but signs indicate we have entered a new consumer era.
The 2023 AmCham Shanghai Marketing Conference invites household names, independent brands, marketers, and consultants to dive deep into emerging and evolving consumer trends and discuss and debate the channels and tactics brands can use to continue winning in China.
倒计时！ 2023年上海美国商会市场营销论坛：赢在中国新消费时代将于 2023 年 9 月 26 日星期二下午 1:30 至 7:00 在上海美国商会举行。
尽管经济反弹慢于预期，但中国市场对于大大小小的品牌来说仍然至关重要。即使市场期盼的"报复性消费"并没有出现， 但消费者心态依然乐观。 下一个中国仍然是中国——很多迹象表明我们已经进入了一个新的消费时代。
2023 年上海美国商会市场营销论坛将邀请行业专家、独立品牌、营销人员和顾问深入探讨新兴和不断变化的消费趋势，并讨论和探寻品牌可以在中国继续获胜的多种渠道和策略。
Speakers will come from a range of backgrounds, including global brands and young and independent Chinese brands, to provide a broad view of marketing to China and understand Chinese consumers.
For all marketers and brands asking themselves how to understand and predict changing consumer behavior, adjust strategy, and which offline and online channels to optimize — this is the conference for you.
For a recap of the previous Marketing Conference, see link below:
For sponsorship: zoe.zhang@amcham-shanghai.org
For inquiries: jeanyves.lavoie@amcham-shanghai.org
For tickets: kelly.deng@amcham-shanghai.org
*Please note: Tickets can be bought for both the conference and the post-conference cocktail mixer together. Tickets can also be bought for the cocktail mixer separately.
