Event Details

AmCham Shanghai's Business Council for Social Responsibility is pleased to present a CSR workshop on tackling environmental problems using design thinking methodology. Dr. Wolfie Yu, an expert on creative thinking and innovative theories, will introduce the design thinking methodology and facilitate the discussion. The workshop will take place from 2:00 to 5:00 PM on August 20 at the AmCham Shanghai Conference Center.


Dr. Yu will introduce the basics of design thinking methodology and demonstrate how design thinking and innovative design methodologies can help companies better engage the internal stakeholders and support CSR work. Michael Rosenthal, Chair of the Environmental Committee will present on the issue of take-out food containers waste. By doing a case study on this issue, Dr. Yu will help the participants practice solving problems using the design thinking tools.


The event will be conducted in English. For more information, please contact Christine Zhao at christine.zhao@amcham-shanghai.org.

Agenda

2:00 PM - 2:05 PM
Welcoming Remarks by Coco Zhang, Vice Chair of BCSR
2:05 PM - 2:20 PM
Overview of the Take-out Food Containers Waste Issue
Michael Joseph ROSENTHAL
2:20 PM - 5:00 PM
Design Thinking Workshop Facilitated by Dr. Yu
Wolfie Yu, Ph.D.
- Introduction of DT
- User profile portrayal: empathy mapping
- Ideation of new ways of thinking
- Prototyping: creating a preliminary product/service design
- Closing remarks

Speakers

  • Wolfie Yu, Ph.D.

    Wolfie Yu, Ph.D.

    One of the pioneering figures in the Asia-Pacific region in the promotion and realization of creative thinking and innovative theories, tools and application Through the adept application of facilitation skills and tools, Dr. YU is capable of creating a path from “Theory to Application”, thus empowering over a thousand of students in creative thinking from a diversified background education sector, government sector to business.

    Chief Advisor for Brand Efficiency, Dasein cultural Communication Co. (Shanghai)
    Fulbright Senior Research Scholar 2011
    Ph.D. in Marketing University of Cincinnati, USA
    M.A. in Advertising, Michigan State University, USA
    Tung-Hai University, Associate Professor, Dept. of Business Administration, Taiwan

    Field of Expertise:
    Creative thinking training
    Organizational Innovation program
    Innovative Leadership Program and training
    Group Facilitation Skills Training

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  • Michael Joseph ROSENTHAL (President at US Green Solutions)

    Michael Joseph ROSENTHAL

    President at US Green Solutions

    Michael has more than twenty years’ experience managing organizations. He began his career as a lawyer, working for two US Federal Courts. He served eight years as a Federal Prosecutor with the United States Department of Justice (receiving an Outstanding Attorney Award in 1993 and 1996), and as Minister of Justice and Special Prosecutor for the Republic of Palau. In early 2005, Michael moved to China to serve as Asia Pacific CEO for Day Light Inc., USA, and has subsequently worked in businesses in various industries including environment, education, human resources, fashion, retail, health/beauty and media. He is the founder of US Green Solutions and serves as President of JuQi Wenhua Media. He also runs various beauty competitions. Michael is a professional trainer and business coach who has serviced International companies including Baxter, Bayer, Shanghai GM, Johnson Controls, SAP and others. Michael serves as Chairman of the Shanghai American Chamber of Commerce Environmental Committee, sits on the WildAid International Advisory Board, and runs the Chicago China Club in Shanghai. He is also an actor and model who has written and produced short films and appeared in movies, television shows, commercials and promotional videos.

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Tickets

Member Ticket
Member Price Complimentary
Member Company Employee
Standard Price RMB 100
Door Price RMB 100
Non-member Ticket
Standard Price RMB 250
Door Price RMB 250