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PLEASE NOTE: The date of this event has now been changed from August 1st to August 2nd. All other details remain the same.


Few emerging technologies are as captivating as virtual reality. Popular and sci-fi culture has frequently interpreted the immersive worlds of VR as the future of digital technology - most often associated with gaming. While entertainment applications are indeed highly relevant, VR can be (and already is being) applied in countless other sectors from design & development, health & wellness to education… and now, brand marketing.


What makes VR so enticing is its ability to engage and stimulate the senses at a much deeper level than traditional brand communications. Basic applications for brand marketers can include VR-based pre-purchase visualization/customization/demo, immersive and interactive videos/advertisements (both standalone and embedded in other VR apps), e-commerce, user training, and customer service, just to name a few.


In this talk, we host Alvin Graylin Wang, China President of HTC's VIVE VR - the overwhelming market share leader in Asia-Pacific VR. Alvin also holds three other significant concurrent industry leadership roles:

  • Vice-Chairman of the Industry of Virtual Reality Alliance,
  • President of the $18B Virtual Reality Venture Capital Alliance, and
  • Leader of the VIVE X VR Accelerators in Beijing, Shenzhen and Tel Aviv


Alvin truly has unparalleled experience in the VR space and no one is better positioned to explain the development of this exciting technology, as well as its current and future applications for marketers in China.


Nick Anson, the Vice Chair of the Marketing & Media Committee, will host this showcase with Alvin.


Agenda

10:00 Registration and Networking

10:15 Presentation by Alvin Graylin Wang

11:15 Audience Q&A

11:45 Networking

12:00 Event Ends

Speakers

  • Alvin Graylin Wang (China President at HTC VIVE VR)

    Alvin Graylin Wang

    China President at HTC VIVE VR

    Alvin is the China President at HTC, leading all aspects of the Vive/VR (VIVE.com) and the Smartphone businesses in the region. He is also currently Vice-Chairman of the Industry of Virtual Reality Alliance (IVRA.com) with 300+ company members, President of the $18B Virtual Reality Venture Capital Alliance (VRVCA.com) and oversees the Vive X VR Accelerators (VIVEX.co) in Beijing, Shenzhen and Tel Aviv.

    Alvin has over two dozen years of business management experience in the tech industry, including 18 years in Greater China. Prior to HTC, he was a serial entrepreneur, having founded four venture-backed startups in the mobile and internet spaces, covering mobile social, AD tech, search, big data and digital media. Additionally, he has held $100+ million P&L roles at major corporations such as Intel, Trend Micro and WatchGuard Technologies.

    Mr. Graylin is a sought after speaker at numerous international conferences around the world, has been featured on CCTV, BBC, ABC, CNN and regularly writes for leading publications on topics ranging from virtual reality, mobile internet, china business, digital marketing and entrepreneurship.

    Alvin was born in China and educated in the US. He received his MS in computer science from MIT and MBA from MIT’s Sloan School of Management. Mr. Graylin graduated top of his department with a BS in electrical engineering from the University of Washington, where he had specialized in VR and AI over two decades ago. Mr. Graylin is fluent in English, Mandarin, and Cantonese.

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