AmCham Shanghai's Marketing & Media Committee invites you to learn the latest E-commerce trends in China that are driving online and mobile sales. In this session, we will dive into the practical steps businesses in China are taking to find E-commerce Commerce success.
China is the biggest E-commerce Commerce market in the world, but as a brand, it's tough to survive in such a fast-moving and disruptive environment. In China more than anywhere else, online players need to build their digital playbook to meet the evolving consumer needs.
Our speakers will take the audience through how E-commerce is moving away from its traditional "Direct to Consumer" format in China. They will detail the latest trends for E-Commerce in China such as Social Commerce, M-commerce, Blockchain and O2O. The Chinese E-commerce landscape will inevitably influence the rest of the world, and this session will deliver highlights to brands and organizations on how to keep up with it.