A Taste of Tomorrow: Innovation in a Changing Market

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*English-Chinese and Chinese-English translation will be provided.*

Join AmCham Shanghai for our 8th Annual Food, Agriculture & Beverage Conference, A Taste of Tomorrow: Innovation in a Changing Market on Wednesday, May 23rd from 8:30 AM to 5:00 PM at Jing An Shangri-La Hotel (1218 Middle Yan'an Road).

In a market that is constantly evolving to meet the growing demands of its consumers, China is paving the way and redefining how traditional businesses and retailers operate. To satisfy the customer from online to offline, companies who are thriving in this competitive landscape move at a fast pace to get ahead of their competitors by continuously innovating their products, supply chain, and business model. The increasing demand and rapid growth has also led to food safety and compliance issues prompting regulators to impose changes. With consumers sensitive to food issues, companies are leveraging technology to improve traceability in the supply chain.

Hear from industry experts on what it means for the future of China's food, agriculture and beverage industry, as well as for consumers.

Conference speakers include:

Derek Deng, Partner, Bain & Company
Dr. Shell Huang, VP Asia Pacific R&D, The Coca-Cola Company
Jiajie Pan, Deputy General Manager, Hangzhou Wahaha Group
Christy Gao, CEO, Meikao Consulting
Xu Lin, Brand Cooperation General Manager, Meituan-Dianping
Scott Minoie, Founder, Vice Chairman, Element Fresh
Sarah Kochling, Managing Principal, Blossom Innovation
Leona Yanyan Liu, Head of Innovation, Cargill
Jie Jiang, Marketing Director, Kraft Heinz
Mark Tanner, Managing Director, China Skinny
Xulin Guo, Chief of Staff, Hema by Alibaba
Yue Fu, VP Corporate and Government Affairs, Mondelez
Eric Li, Vice President, Yiguo
Ryan Scott, Director, Agricultural Trade Office
David Ettinger, Partner, Keller & Heckman LLP
Susan Nie, Senior Food Safety Leader, Ecolab
Ashley Wang, APAC Regulatory Manager, Tate & Lyle
Ivan Kinsella, Head Corporate Relations & Communications, Zespri
Li Xin, President, Sustenture
Arnold Gao, Director, Deloitte
Xiong Chuanwu, CEO, IQC
Branimir Rakic, Co-founder and CTO, OriginTrail

Topics to be discussed:

Winning the Market
Rethinking How to Innovate
New Retail: Satisfying the Customer from Online to Offline
Tomorrow's Regulatory Challenges
Food Technology 2.0: Blockchain & Traceability
Views from the U.S. Consulate General's Agricultural Trade Office

Join us for a full day conference as we explore A Taste of Tomorrow in China.

AmCham Shanghai is also launching its inaugural Food, Agriculture & Beverage (FAB) Awards at the conference. FAB Awards aims to recognize innovation in food technology and the successful implementation of new business concepts, as well as industry pioneers who are leading the way in making a positive impact in a changing market. More details here.

Who Should Attend?

Food and Beverage Industry Professionals
Executives From Multinational Companies
Agricultural and Life Sciences Companies
Supply Chain Companies
Technology and Innovation Companies
Food and Beverage Industry Service Providers
Food and Beverage Retailers and Distributors
Restaurant Owners and Delivery Firms
Fraud and Risk Management Agencies
Food and Beverage Processing Companies
Food and Beverages Suppliers
Marketing and E-Commerce Professionals
Senior Government Officials
Government Regulators

This conference is organized with the support of AmCham Shanghai's Food, Agriculture & Beverage Committee. The committee facilitates sharing of best practices across the farm-to-fork supply chain. The Committee aims to be an information resource, a networking forum and a government engagement platform for key industry issues. The Committee helps members increase food safety awareness among the general public and lead the implementation of industry best practices. The Committee also engages regulatory bodies to advocate member interests while assisting members with regulatory compliance.

For more information, contact jennifer.ng@amcham-shanghai.org

For ticket inquiries, contact kelly.deng@amcham-shanghai.org

For sponsorship, contact zoe.zhang@amcham-shanghai.org

NOTE: Invoice/Fapiao will be mailed to attendees within 5 working days after the event.