Nowadays, the role design plays in making online assets successful cannot be overestimated: first of all, interactive interfaces and devices have become ubiquitous and are virtually accompanying us in almost all aspects of our lives; therefore, creating compelling designs that are both beautiful and functional has never been more important. Secondly, making sure that the design achieves the desired conversion rate and reaches your goals can make or break digital assets, and have become one of the major concerns for brands and organizations alike.

In this training led by Aurelien Rigart and Thomas Guillamaud of ITC, a leading digital agency in Shanghai working with brands such as GAP, Zara, Porsche, Decathlon, Budweiser, Leica, and many more, participants will learn the process behind designing interfaces that achieve goals, no matter the device nor the purpose: brand websites, e-commerce sites, apps, dashboards and WeChat will be discussed. Furthermore, the two speakers will discuss in details the techniques to optimize the design and improve performance, and will guide the audience through activities and tests to make use of what has been learned during the training.