Event Details
在"十五五"规划与"新质生产力"持续推进的背景下，跨国企业的公共事务与企业沟通工作正处于不断演进的环境之中，对策略与能力提出了新的要求。上海美国商会特邀智云图姜晓峰先生，围绕相关议题分享观察与实践经验。
本次分享将聚焦以下三个层面：
• 宏观层面： 探讨"十五五"规划中人工智能的重要定位，以及企业如何更好地理解政策方向与发展重点；
• 行业层面： 以医疗健康行业为例，分析企业在与政策导向对接过程中，如何从"技术优势"延伸至"本土价值创造"，以实现更具建设性的沟通与协同；
• 能力层面： 在监管与治理逐步引入数字化与智能化工具的背景下，企业如何优化信息研判与沟通方式，并在资源配置更加审慎的情况下，借助人工智能提升工作效率与质量。
此外，分享还将探讨一个值得关注的趋势——相关决策参考渠道日益多元化，包括数字化与智能化工具的应用，这对企业信息呈现与沟通方式提出了新的思考。
欢迎感兴趣的会员企业代表报名参加。
Against the backdrop of the 15th Five-Year Plan and the continued development of New Quality Productive Forces, multinational companies are operating in an evolving environment for public affairs and corporate communications, calling for ongoing adaptation in strategy and capabilities. American Chamber of Commerce in Shanghai is pleased to invite Mr. Jiang Xiaofeng from China Advocacy to share insights and practical perspectives.
The discussion will cover three areas:
• Macro: Exploring the role of artificial intelligence within the 15th FYP and how companies can better understand policy directions and development priorities;
• Industry: Using healthcare as an example, examining how companies can move beyond a sole focus on "technological strengths" toward contributing "local value," enabling more constructive alignment and engagement;
• Capability: As digital and AI tools are increasingly applied in governance and regulatory contexts, how companies can enhance their intelligence and communication approaches, and leverage AI to improve efficiency and output quality under more disciplined resource allocation.
The session will also touch on an emerging consideration: decision-making reference channels are becoming more diverse, including the use of digital and AI-enabled tools, which may have implications for how companies present information and engage stakeholders.
All members are welcome to register.
