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Search Marketing remains an essential part of every marketer’s arsenal; yet, in China there is very little understanding of 'Search' beyond budgets, keywords, and bidding. OMD, a leading marketing communications and media solution specialist, will take you through a journey of rediscovering Search from a Chinese consumer's perspective. We will delve deep into consumer search behaviors, understand the motivations behind how Chinese consumers behave and discuss how Search advertising influences their purchase decisions.
Join AmCham Shanghai with a panel of marketing experts who will discuss what brands and organizations need to do in regards to Search marketing in 2018. All attendees will receive a free copy of Dive Search, the 4th and newly released research report on the latest search insights in China. It’s a session you won’t want to miss.
Speaker:
· Jeanette Phang – Executive Director, OMD
Panelists:
· Bhasker Jaiswal – Managing Partner, OMD
· Johan Nilsson – Performance Strategy Director, PhD China
· Nicolle Yang – Senior Sales Director, 360
· Kenneth Cheung – Digital Consultant
Host
· Paul Lin