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A standard sales process consists of engaging with the right target customer, identifying their needs and challenges, making a proposal that serves those needs or solves those problems, handling their potential resistances, and closing the deal.
Over the last 30 years, different sales methodologies were invented to help sales professionals execute the above process in their specific industry, vertical, and market. SPIN selling, Consultative selling, Value selling, Strategic selling, SNAP selling, all advocate for their respective tools and techniques to be adopted if we are to succeed in our sales endeavor.
This workshop attempts to extract the most effective parts of those methodologies and blend them into one that is adapted to the Chinese as well as foreign contexts.