(Fully Booked) China Marketing Outlook 2021

Home

AmCham Shanghai's Marketing & Media Committee invites you to a panel discussion on "China Marketing Outlook 2021" on Wednesday, January 13, 2021, from 2:00 - 3:30 pm.

2020 was an unforgettable year in many ways and the changes in how we live, work, and consume had a profound impact on marketing. Brands, agencies, and media were all challenged to respond to a fast-evolving situation in China.

With the COVID-19 pandemic now largely controlled in China and new government policies such as "dual circulation strategy" focused on boosting the domestic market and consumption, what should marketers expect in 2021? What do they need to think about when planning strategy and campaigns? What are the permanent learnings from 2020 and what are the temporary ones? What is the 'new normal' in marketing going to look like? How will the 14th Five-Year Plan impact consumer and B2B brands in the next five years?

Join the AmCham Media & Marketing Committee as we address these questions and more in a special panel discussion. To provide a 360 view of all these pressing issues and more, we have assembled a panel of experts in consumer, social & digital, media, and communications.

For anyone working in marketing in China, this is an unmissable event.

Agenda

2:00 - 2:10 pm Networking & Registration

2:10 - 2:15 pm Welcome Remarks

2:15 - 2:30 pm Economic Overview

2:30 - 2:45 pm Macro/Consumer Overview

2:45 - 2:55 pm Mindshare Presentation

2:55 - 3:05 pm Publicis Presentation

3:05 - 3:30 pm Panel discussion and Q&A

3:30 pm Event Finishes

Speakers

Dr. Dan Wang
Chief Economist at Hang Seng Bank (China)
Ms. Dan Wang is currently the Chief Economist of Hang Seng Bank (China), responsible for China-related research, macro forecast, Sino-US relation, and geopolitical risk analysis.

Dan previously worked for the Economist Intelligence Unit (EIU) where she spent 5 years as China Chief Analyst, leading forecast and research. Prior to that, she was a postdoc fellow in the Chinese Academy of Sciences as an economist, specializing in agriculture. Dan holds a Ph.D. in economics from the University of Washington, with a focus on environment and econometrics.
view more
Dr. Qicong Hu
Managing Director and Partner of Boston Consulting Group (Greater China)
Dr. Qicong Hu is a Managing Director and Partner from BCG Shanghai office. He has extensive experience serving to lead MNC and local biopharma, life science, and Medtech client on high-impact programs, with deep experience and expertise in the space of biopharma (R&D, product launch, biologics/biosimilars, and market access), Digital, BD and emerging therapies.
view more
Lin Liu
Managing Director of Mindshare
After a career dedicated to brand building and positioning, creative strategy, and digital strategy, Lin turned to media strategy, translating her deep understanding of human nature and insights in technology, data, and platforms into new
strategic services and products. Her career path has spanned across top creative and digital agencies in China, the US, and Canada, with a strong record of working with clients within the FMCG, technology, automotive, beauty, and luxury industries, and has given her a unique international and Chinese perspective.

Prior to joining Mindshare, Lin was the Chief Strategy Officer of UMC China and Chief Strategy Officer of Isobar China, where she successfully upgraded the planning services to a digital strategy and creative-led service. Earlier, she worked as a strategist in advertising agencies Ogilvy, BBDO, R/GA, Shengshi Great Wall
and TBWA, and served a host of leading brands including Dove, Apple, Shiseido, Tiffany, HP, Subaru, Yizi, Kimberly-Clark, and Tsingtao Beer.

Lin’s work has won numerous industry awards such as the Effies and Cannes, and she has also served as a final judge for several major industry awards. She was shortlisted in 2020 for the Campaign Asia Women Leading Change Awards.
view more
Jeanette Phang
Data Driven Strategist, Deputy GM at Publicis Groupe
Jeanette comes with 15 years of experience, including 10 years of insights and analytics experience. She is an experienced strategist that creates data-based, insight-oriented, actionable strategies that impact long-term brand and business outcomes.

Jeanette has worked across strategy, planning, and insights roles in multiple markets in APAC, with previous roles being Strategy Lead at Wavemaker Australia, and Executive Director Marketing Sciences at OMD for 4 years. While most of her time has been spent in media agencies, Jeanette also has experience working in a digital agency having worked for 5 years at Isobar.

She enjoys the application of data and helping brands translate data into stories that sell, powering growth. Jeanette works across clients in the Publicis Groupe to drive data thinking and solutions.
view more