Home

This training aims at empowering the participants' ability to communicate effectively for business purpose. Participants will learn the essence of professional writing as an effective tool to achieve business results through persuasive tactics.


The training language is English and Chinese. The number of participants is within 25 people.

本场培训教学为中文英文相结合，培训人数不超过25人。

Introduction

This training will be highly interactive and practical, introducing practical tools and framework; combined with practical case studies and exercises for real life application. Participants should expect to engage in discussions, case studies and other activities. 

Agenda

9:00 AM - 9:15 AM
Welcome, Introduction & Ice-Break
9:15 AM - 10:30 AM
Essence of Communications
• Translate 100% of your thoughts to audience for intended results
• Write with Intention, Strategy & Impact
• Apply Positive Psychology with Target Audience
• Translate 100% of your thoughts to audience for intended results
• Write with Intention, Strategy & Impact
• Apply Positive Psychology with Target Audience
view more
10:30 AM - 10:45 AM
Tea Break
10:45 AM - 12:30 PM
Content Creation/ Management (with AI) to expedite response from Audience
• Select relevant information to share (what to include and what NOT to include)
• Apply Key Message Model to enhance audience’s comprehension
• Hierarchize Ideas using Writing Tec...
• Select relevant information to share (what to include and what NOT to include)
• Apply Key Message Model to enhance audience’s comprehension
• Hierarchize Ideas using Writing Techniques (e.g. Parallelism)
view more
12:30 PM - 1:40 PM
Lunch Break
1:40 PM - 2:45 PM
Persuasive Communications & Business Email & Bullet Points
• Understand Business logics
• Tackle Audience’s Considerations & Concerns
• Email Writing Etiquette
• Effective Bullet Points
• Understand Business logics
• Tackle Audience’s Considerations & Concerns
• Email Writing Etiquette
• Effective Bullet Points
view more
2:45 PM - 3:00 PM
Tea Break
3:00 PM - 4:45 PM
Business Presentation & Storytelling
• Construct and Format your Business Presentation (content vs structure)
• Translate Data to Business Stories
• Construct and Format your Business Presentation (content vs structure)
• Translate Data to Business Stories
view more
4:45 PM - 5:15 PM
Wrap-up, Feedback, Photo taking

Speakers

  • Catherine Leung (PMP® number 3057444)

    Catherine Leung

    PMP® number 3057444

    Catherine Leung is a renowned professional training provider in Asia with over 15 years of experience in providing professional training programs to individuals and corporate members. Catherine is also the China Coordinator for NeuGroup, a membership based community for MNC AsiaCFOs.

    Catherine graduated from the HK Science & Technology University with a Master Degree in Business Administration. She received her Bachelor of Arts Degree in English Literature from the Chinese University of Hong Kong. She is a certified trainer of MBTI, DiSC, Enneagram, Chartered Wealth Manager and a Master Trainer in Neuro Linguistic Programming.

    Her career in Hong Kong and Shanghai spanned over various internationally prestigious international banks including Citibank, Bank of America, ANZ, etc. She moved to Shanghai with Citibank in 2007 where she became the Global Client Director for Chinese National Corporates. She was the Head of MNC, East China during her days with ANZ in China.

    She travels extensively across Asian, Europe and USA and brings with her business insights from over 15 years of experience in China. She is fluent in English, Mandarin, Cantonese and conversational in Korean.

    view more

Tickets

Please use your own name and email when registering for a training session. Additional fees may apply if you fail to register under your own identity. 


A prepayment is required for all full-day training sessions. 

全天培训课程需要提前付款。

Member Ticket

Definition of a Member: You are personally registered as a member and hold a membership card.

Member Price RMB 2,980
Non-Member Ticket
Standard Price RMB 3,380
Group Tickets

Three or more people from one member company

Standard Price RMB 2,550
Member Company Employee Ticket
Standard Price RMB 2,980

Registration

  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For full-day sessions, AmCham Shanghai members are eligible to attend at "Member Rate"; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate"; Non-members are eligible to attend at "Non-Member Rate".
  • Limited spaces are available, and attendance will be given on a first-come, first-served basis.
Cancellation Policy
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Cynthia Xia at (86 21) 6169 3016 or email Cynthia.Xia@amcham-shanghai.org no less than 48 hours in advance. If you need to cancel your registration for a full-day session, please notify Cynthia Xia at least working days prior to the session for a full refund. Cancellation made within 2 working days before the session will charge 20% ticket fee.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.

Venue

AmCham Shanghai Conference Center

27F, Infinitus Tower
No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼
Shanghai, China

If you have any questions please contact Cynthia Xia

Contact Organizer

Show on map