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Join AmCham Shanghai's FAB (Food, Agri, & Beverage) Committee for Coffee Wars: Brewing for Success on March 5th from 8:30 - 10:00 AM at the AmCham Shanghai Conference Center.
China's beverage market has transformed in recent years with the consumer taste for coffee becoming increasingly popular. The demand driven by young urban consumers has contributed to a boom in the coffee market with established brands such as Starbucks dominating 58.6% of the market share in China, according to figures provided by Euromonitor. New players such as Luckin coffee have also entered the playing field with an aggressive plan to compete with Starbucks for market share. In this session, we will learn insights on changing consumer tastes, hear key strategies from other players in the market, and discuss views on future market growth.
Agenda:
08:30 Registration & Networking
08:45 Welcome Remarks
08:50 Presentation by China Skinny
09:15 Panel Discussion
09:45 Audience Q&A
10:00 Session Ends