We invite industry experts to talk about the insights and strategies of the growing dynamic Chinese pet food market. Join our Food, Agriculture & Beverage Committee on Wednesday, March 24, from 3:00 - 4:30 pm at the AmCham Shanghai office to discuss pet food market trends in China.


  • Derek Deng, Partner, Bain & Company (贝恩)
  • Joyce Fang, Marketing Director, Royal Canin(法国皇家)
  • Jia Cui, Founder & CEO, JIA PETS (吉家宠物集团)
  • Shaohua Lv, Founder & CEO, Shanghai Chowsing Pet Product (宠幸公司)

Moderator: Li Xin, Vice-Chair of AmCham Shanghai's Food, Agricultural & Beverage Committee. He is the President of Sustenture – an M&A and strategy consulting firm, and Operating Advisor at Ares private equity.


3 PM - 3:05 PM
Registration & Networking
3:05 PM - 3:10 PM
Moderator Opening & Introduction of Panelists
3:10 PM - 3:20 PM
China Pet Food Market Insights
3:20 PM - 3:30 PM
From Human Food to Pet Food: How an MNC Food Giant Develops China’s Pet Food Market
3:30 PM - 3:40 PM
From Nutrition to Staple Foods: Building Domestic High-Quality & Safe Food Products for Pets
3:40 PM - 3:50 PM
From Online to Offline: How to Tap the Fast-Growing Pet Food Market through Multiple Channels and Brands
3:50 PM - 4:10 PM
Q&A Session
4:10 PM - 4:25 PM
4:25 PM - 4:30 PM
Closing Remarks & FAB Conference Announcement
结束语 + FAB论坛5月19日


  • Derek Deng (Partner at Bain & Company China, Inc.)

    Derek Deng

    Partner at Bain & Company China, Inc.

    Derek Deng is a partner in Bain & Company's Shanghai office and head of Consumer Products practice in Greater China. He is also an expert in Bain's Private Equity and Mergers & Acquisitions practices.

    Derek has more than 18years of industry and management consulting experience. He advises clients across a range of industries, including consumer products, private equity, industrial goods & services and financial services. He holds deep expertise in strategy, organization, mergers & acquisitions, customer strategy & marketing and performance improvement.

    Derek is the co-author of Bain’s annual China Shopper Report and Bain-Tmall 2019 Online Strategic Consumer Groups Report. His insights and byline articles s are extensively quoted by international and domestic mainstream media, including Reuters, Bloomberg Businessweek, Caijing Magazine, China Daily, National Business Daily, and etc.

    Prior to joining Bain in 2009, Derek was a Vice President in Corporate Banking at HSBC.

    He holds an MBA from the University of Chicago and a BA in Business Administration from Peking University.

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  • Joyce Fang (Marketing Director of Royal Canin China)

    Joyce Fang

    Marketing Director of Royal Canin China

    Joyce has been marketing director of Royal Canin China since 2019 Nov, responsible for consumer insight, portfolio innovation, brand communication, and consumer engagement.

    With over 10 years’ FMCG experience across marketing and e-commerce, Joyce specializes in strategic planning, consumer insight, brand communication, and media planning with a focus on digital/social integration with e-commerce.

    Joyce has worked on multiple brands across consumer health, wellbeing, home & hygiene, pet industry, e.g. Durex, Dettol, Optrex, Abbott, Royal Canin. And with working experience in China and UK, on local marketing roles and European regional roles, in brand marketing and e-commerce, Joyce has built strong business acumen and broad perspective.

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  • Shaohua Lv (Chairman at Shanghai Chowsing Pet Product)

    Shaohua Lv

    Chairman at Shanghai Chowsing Pet Product

    l 上海宠幸公司创始人,现任公司董事长
    l 18年宠物行业从业经历
    l 2004年创立宠幸公司 Shanghai Chowsing Pet Product Co. ,旗下卫仕品牌为宠物营养品第一品牌

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  • Jia Cui (CEO & Founder of Jia Pets)

    Jia Cui

    CEO & Founder of Jia Pets

    崔佳 2005年毕业于江苏畜牧兽医学院动物医学专业,2014年创办宠物品牌疯狂小狗并担任CEO,2019年成立JIA PETS吉家宠物集团,并出任董事长。

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  • Xin Li (President at Sustenture)

    Xin Li

    President at Sustenture

    Li Xin is President of Sustenture – an investment, M&A and strategy consulting firm with MNC and SME clients in F&B, tech, retail and manufacturing sectors. Previously, Li was China President for Sealed Air Corp, a US Fortune 500 Company with businesses in food packaging and product protection. Li held sales, marketing and management responsibilities in US and Canada for 13 years prior to his China assignment. Li serves on the boards of several food and industrial companies in the US and China, and is also a board member of Enactus China – a non-profit organization. Li has been an active member of AmCham Shanghai for the past 13 years, and serves as a core member of the Food, Agriculture & Beverage Committee.

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A prepayment is required when choosing 'Standard Price'.

Member Ticket
Member Price Free
Member Company Employee Ticket
Standard Price RMB 200
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 500
Door Price RMB 600


AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District

Shanghai, China

If you have any questions please contact Jenny Wang

Contact Organizer

+86 61693000 ext. 3029

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