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(*There is also a Government Affairs Training in English available. Please click here to learn more.)
This course is intended for Government Affairs (GA) practitioners who are seeking to deepen their understanding of business advocacy and best practices. Specifically, the program focuses on how to identify the right stakeholders, build win-win solutions, and communicate effectively with their internal & external stakeholders. Meanwhile, policy research, as the foundation of government affairs, helps businesses to navigate in this environment and provide solution-driven recommendations.
Course Outline:
Government Affairs - From Good to Great:
What has changed in the New Normal, and how should GA professionals be prepared for the new challenges?
How do you think strategically about government affairs?
External Stakeholder Mapping:
When presented with a specific advocacy goal, how do you design an advocacy strategy, who do you engage with and how do you find “win-win” opportunities?
How can your company establish a systematic and professional government relations network to achieve your business objective?
Internal Stakeholder Management and Communication:
How do you craft concise talking points for senior executives from headquarters?
How do you present to senior executives with assertiveness?
Three key elements of policy research:
• Monitoring: How and where to get useful information and monitor the developments of certain policies
• Analysis: How read between the lines given the context, and come up with your own impact analysis
• Reporting: How to explain the non-explainable and provide solution-driven recommendations to headquarters.
How is this course different from other trainings?
1. Practical: It is designed and conducted by GA practitioners. It is loaded with best practices and offers operational templates that can serve as a practical guide.
2. Hands on: Participants will be presented with scenarios based on real cases, and they are required to analyze which external stakeholder they can leverage to solve the issues and why. Learning points are delivered through case studies, simulations, role playing, and feedback in an interactive discussion.
Who Should Attend?
- GA associates and managers with some GA-related experience who want to have a systematic improvement of their skillsets.
- People who need to have a better understanding of how to strategically plan for advocacy activities and support business objectives.
- Certificates will be provided.
For more information about this event, please mail to vivie.zhang@amcham-shanghai.org.