AmCham Shanghai's Technology & Innovation Committee invites you to join our next Innovation Roundtable hostedat Ventech (Suite 1912, F19, Ruijin Building, 205 South Maoming Road)on Thursday, March 20th, from 4:00 p.m. to 5:30 p.m.

As China's market evolves, MNCs must expand beyond premium segments to seek growth. Value-conscious consumers and corporate buyers expect a competitive price, innovative products, and rapid service, in addition to high quality. During the roundtable, we will discuss how MNCs can meet these expectations by improving how they listen to their customers and quickly bring new solutions from concept to market.

Discussion Questions:

• How have Chinese consumer and corporate customer preferences evolved, and what does this mean for product strategies?

• What are the barriers to adopting local practices for rapid product development and market launch, and how can they be overcome?

• How can MNCs leverage local innovation ecosystems in China to accelerate product development and meet customer demands?

• How can MNCs get closer to the "voice of the customer" to guide their innovation efforts?

• How can MNCs emphasize value in the core brand or a sub-brand without sacrificing brand reputation?

Address:

VenTech Office: Suite 1912, F19, Ruijin Building, 205 South Maoming Road

About Innovation Head Roundtable:

AmCham Shanghai's Innovation Head Roundtable was established in October 2019 and aims to facilitate peer-to-peer sharing across various industries facing similar issues and challenges. The series aims to offer an opportunity for leaders to connect with other AmCham Shanghai innovators in an intimate setting and for participants to offer feedback on what future programs (workshops, seminars, panels) they would like to see from the Tech & Innovation Committee.

Please note that the roundtable is open to senior leaders in R&D and innovation, business unit (BU) heads, and heads of strategy from AmCham member companies. Registration is subject to approval.