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  • Have you ever seen a colleague deliver a presentation that grabs the audience's heart from the opening slide? And when it's your turn, after showing all the data and charts, management still doesn't budge an inch.
  • Or when you sell to customers, do you churn through slides of PPT to present all the functions and highlights of your product, but all you heard was, "Well, I'll have to talk about it with my boss."
  • How can you speak from the audience perspective, identify their pain and arouse their interest, so after your last words, they are moved to action? Tell the right story the right way.


Through this course, you will learn how to integrate the necessary facts and data with the story structure and elements. This is one of the most effective communication tools to influence management, customers and any stakeholders. You can use stories to make them pay attention, listen, and then act.


  • ไฝ ๆ˜ฏๅฆ็œ‹่ฟ‡ๆœ‰ไบ›ๅŒไบ‹ๅœจ็ป™่€ๆฟๅšๆŠฅๅ‘Š็š„ๆ—ถๅ€™่ฎฒๅพ—็ป˜ๅฃฐ็ป˜่‰ฒ็š„๏ผŒ่ฎฉ่€ๆฟๅฌไบ†ไปฅๅŽ้ข‘้ข‘็‚นๅคด๏ผŸ่€Œไฝ ๅ‘ˆ็Žฐไบ†ไธ€ๅคงๅ †ๆ•ฐๆฎไน‹ๅŽ่ฟ˜ๆ˜ฏๆ— ๆณ•ๅพ—ๅˆฐ่€ๆฟ็š„ๆ”ฏๆŒ๏ผŸ
  • ไฝ ๆœ‰ๆฒกๆœ‰ๅ’Œๅฎขๆˆท่ฎฒไบ†ไธ€ๅ †PPT๏ผŒๅฐ†ไบงๅ“็š„ไผ˜็‚นๅ’ŒๅŠŸๆ•ˆ่ฎฒ็š„ๅคดๅคดๆ˜ฏ้“๏ผŒๅด่ฟ˜ๆ˜ฏๆ— ๆณ•ๆ‰“ๅŠจๅฎขๆˆท็š„ๅฟƒ๏ผŸ
  • ๅฆ‚ไฝ•่ƒฝไปŽๅฌไผ—็š„่ง’ๅบฆ่€ƒ่™‘้—ฎ้ข˜๏ผŒๆŠ“ไฝไป–ไปฌ็š„็—›็‚น๏ผŒๅ‹พ่ตทไป–ไปฌ็š„ๅ…ด่ถฃ๏ผŒ่ฎฉไป–ไปฌๅฌ็š„ๆ—ถๅ€™ๅฟƒๅŠจ๏ผŒๅฌๅฎŒไน‹ๅŽๆœ‰่กŒๅŠจ๏ผŒ้‚ฃไฝ ๅฟ…้กปๆ‡‚ๅพ—ๆ€Žไนˆ่ฎฒๆ•…ไบ‹ใ€‚


่ฟ™้—จ่ฏพๅฐ†ๆ•™ไฝ ๅฆ‚ไฝ•ๅฆ‚ไฝ•ๅทงๅฆ™็š„่ฟ็”จ่ฎฒๆ•…ไบ‹็š„ๅฝขๅผๆฅๅŒ…่ฃ…ไบ‹ๅฎžๅ’Œๆ•ฐๆฎ๏ผŒ ๅฝฑๅ“่€ๆฟใ€ๅฎขๆˆทๅ’Œๅˆไฝœไผ™ไผด๏ผŒ่ฎฉไป–ไปฌๅฌ็š„ๆ—ถๅ€™ๅฟƒๅŠจ,ๅฌๅฎŒไน‹ๅŽ่กŒๅŠจ๏ผŒ่พพๅˆฐไบ‹ๅŠๅŠŸๅ€็š„ๆ•ˆๆžœใ€‚



Session Outline

What you will learn:

  1. The importance of "storytelling" in a business; its three KSF and six magical elements;
  2. The process to discover the pains and gains of your audience
  3. How to design a clear story line, using it to organize and structure the presentation for maximum clarity.
  4. Learn the story model used in 95% of all business reporting presentations, and how to use stories to talk about data and charts.
  5. Understand how stories can be used in other business scenarios, such as building your personal brand and motivating your team.
  6. Delivering skills, by presenting a story and receiving feedback in class:
  • building rapport and connect with your audience
  • using your body language and gestures authentically and not robotically;
  • modulating your voice to add drama to your story
  • interacting with the audience to add engagement and true dialogue.


ไฝ ๅฐ†่Žทๅพ—๏ผš

  1.  ๆทฑๅˆป็†่งฃ"่ฎฒๆ•…ไบ‹"็š„ๆŠ€่ƒฝๅœจๅ•†ไธš็Žฏๅขƒไธ‹็š„้‡่ฆๆ€งไปฅๅŠๅฅฝๆ•…ไบ‹็š„3ๅคงๆ ‡ๅ‡†ๅ’Œ6ๅคง่ฆ็ด 
  2. ๅฆ‚ไฝ•ๆทฑๅบฆๆŒ–ๆŽ˜่€ๆฟ๏ผŒๅฎขๆˆทๅ’Œๅˆไฝœไผ™ไผด็š„็—›็‚น๏ผŒ่ฎฉไป–ไปฌๅฏนไฝ ่ฎฒ็š„ๅ†…ๅฎนๆ„Ÿๅˆฐๅ…ฑ้ธฃ๏ผŸ
  3. ๅฆ‚ไฝ•ไธบ่‡ชๅทฑ็š„ๆผ”่ฎฒๆฑ‡ๆŠฅ่ฎพ่ฎกไธ€ๆก้ฒœๆ˜Ž็š„ๆ•…ไบ‹็บฟ๏ผŒ่ฎฉๆฑ‡ๆŠฅๅ†…ๅฎนๆŒ‰็…ง่ฟ™ๆกๆ•…ไบ‹็บฟๆœ‰ๆก็†๏ผŒๆœ‰ๆžถๆž„็š„ๅ‘ˆ็Žฐใ€‚
  4. ๅญฆไผš95%็š„ๅทฅไฝœๆฑ‡ๆŠฅ๏ผŒไธšๅŠกๆผ”็คบ้ƒฝไผš็”จๅˆฐ็š„ไธ€ไธชๆ•…ไบ‹ๆจกๅž‹๏ผŒๅนถไธ”ๅœจ่ฟ‡็จ‹ไธญๅฆ‚ไฝ•็”จๆ•…ไบ‹ๆฅ่งฃ้‡Šๆˆ–่ฏดๆ˜Žๆ•ฐๅญ—๏ผŒ
  5. ไบ†่งฃๆ•…ไบ‹็š„ๅ…ถไป–ๅบ”็”จๅœบๆ™ฏ - ๅฆ‚ไฝ•็”จๆ•…ไบ‹ๆฅไธบๆ ‘็ซ‹่‡ชๅทฑ็š„ไธชไบบๅ“็‰Œ๏ผŒๆฟ€ๅŠฑๅ›ข้˜Ÿใ€‚
  6. ๅญฆๅ‘˜ๅฐ†ๆœ‰ๆœบไผšๅœจ่ฏพไธŠๅ‘ˆ็Žฐ๏ผŒไปฅไธ‹ๅ…ณไบŽๆ•…ไบ‹ๅ‘ˆ็Žฐ็š„็Ÿฅ่ฏ†็‚นๅฐ†ๅœจ็‚น่ฏ„่ฟ‡็จ‹ไธญๅธฆๅ‡บ
  • ๅขžๅŠ ไบฒๅ’Œ๏ผš ๅฆ‚ไฝ•ๅŸนๅ…ป่‡ชๅทฑ็š„ไบฒๅ’ŒๅŠ›่ฟ…้€Ÿๅ’Œๅฌไผ—ๅปบ็ซ‹่”็ป“
  • ่‚ขไฝ“่ฏญ่จ€๏ผŒ ๅฆ‚ไฝ•่ฎฉๆƒ…็ปชๅธฆๅŠจ่‚ขไฝ“่ฏญ่จ€่€Œไธๆ˜ฏๅˆปๆฟ็š„่กจๆผ”
  • ่ฏญ้Ÿณๅ˜ๅŒ–๏ผš ๅฆ‚ไฝ•้€š่ฟ‡่ฏญ้Ÿณ่ฏญ่ฐƒ็š„ๅ˜ๅŒ–ไธบไฝ ็š„ๆ•…ไบ‹ๅŠ ๆˆไปฝ
  • ็Žฐๅœบไบ’ๅŠจ๏ผŒ ๅฆ‚ไฝ•่ฎฉ็Žฐๅœบ่ง‚ไผ—ๆˆไธบไฝ ็š„้“ๅ…ท๏ผŒไธบไฝ ่€ŒๆœๅŠก

Who should attend?

The course is suitable for you if:

  1. You often need to communicate with your management/customer/external stakeholders to influence their decisions. But you tend to have difficulty in perspective-taking, not focusing the key message on their pains and gains.
  2. You tend to communicate with facts and data alone, paying little attention to arousing the emotions of your audience. As a result, results of these communications do not meet your expectations. 


้€‚ๅˆไบบ็พค๏ผš

  1. ็ปๅธธ้œ€่ฆๅ’Œ่€ๆฟ/ๅฎขๆˆท/ๅˆไฝœไผ™ไผดๆฒŸ้€š๏ผŒๅนถๅฝฑๅ“ไป–ไปฌ็š„ๅ†ณ็ญ–ใ€‚ไฝ†ๆฑ‡ๆŠฅ่ฟ‡็จ‹ไธญไน ๆƒฏๆŒ‰็…ง่‡ชๅทฑ็š„้€ป่พ‘ๅŽปๅ‘ˆ็Žฐ่€Œ้žๆŒ–ๆŽ˜ๅฏนๆ–น็š„็—›็‚น๏ผŒๆ„Ÿ่ง‰ๆ€ปๆ˜ฏ่‡ช่ฏด่‡ช่ฏใ€‚
  2. ๆฑ‡ๆŠฅ่ฟ‡็จ‹ไธญๅ–„ไบŽ็”จไบ‹ๅฎžๅ’Œๆ•ฐๆฎ้˜่ฟฐ่ง‚็‚น๏ผŒ่€Œไธไน ๆƒฏไบŽ็”จ่ฎฒๆ•…ไบ‹็š„ๅฝขๅผ่ฐƒๅŠจๅฏนๆ–นๆƒ…็ปช๏ผŒๅฏผ่‡ดๆฒŸ้€šๅ’Œๆฑ‡ๆŠฅไป็„ถๆฒกๆœ‰่Žทๅพ—้ข„ๆœŸ็š„ๆ•ˆๆžœๅ’Œ็ป“ๆžœ

Agenda

13:00 Registration & Networking
13:15 Session
15:30 Coffee Break
15:45 Session
17:00 Session Ends

Refreshments will be served during the coffee break for the attendees.

Speakers

  • Dr. Hubert Lin

    Dr. Hubert Lin

    Hubert is the Message Coach to help you discover, craft and deliver the message that is meaningful and matters to your business audience.

    He believes that for an executive to succeed in a presentation and speech, it has to begin with a sound communication strategy. So he brings valuable business insights into your message. This is necessary to analyze the best approach to influence your audience, whether they are management, customers, or investors.

    After attaining his MBA in University of Illinois of Urbana Champaign, Hubert started management consulting experience with Accenture. In this role, he had wide exposure to different industries, functions, and global teams. In the next 12 years, he took on roles in consulting and senior management positions in managing teams and projects in the US, UK, Singapore, and China.

    Now he is in the business of developing people as a trainer, and coach in the area of communication. As a corporate trainer, his past clients include VW, Microsoft, Roche, Shell, Novo Nordisk, Swire Societe General, Loreal, etc. Hubert is a certified World Class Speaking Coach, focusing on business story-telling. In this role as a speech coach, he has provided personal coaching for CEO of ANT Financial, Motorola, Thomson Reuters, 360 Security, Amazon, Super8 Motel, Ce Yuan Ventures, Madame Tussauds and even Hollywood movie star Zhang Jingchu.

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Tickets

Please use your own name and email when registering for a training session. Additional fees may apply if you fail to register under your own identity. 


A prepayment is required when choosing 'Members only price' or 'Standard Price'.


"ไผšๅ‘˜็ฅจไปท"ๅŠ"ๆ ‡ๅ‡†็ฅจไปท"่ฆๆฑ‚ๆ‚จๅœจๆไบคๆณจๅ†ŒไฟกๆฏๅŽๅณๅˆปๅฎŒๆˆๅœจ็บฟ้ข„ไป˜๏ผŒ่‹ฅๆ‚จๅธŒๆœ›ๅœจๆดปๅŠจ็Žฐๅœบๆ”ฏไป˜้—จ็ฅจ๏ผŒ่ฏท้€‰ๆ‹ฉ"็Žฐๅœบ็ฅจไปท"ใ€‚

Member Ticket
Member Price RMB 360
Member Price (Pay at the door) RMB 360
Member Company Employee Ticket
Standard Price RMB 500
Door Price RMB 500
Non-Member Ticket
Standard Price RMB 650
Door Price RMB 650
Voucher Ticket

Please select this option if you have a half-day training credit.
Attendees must present voucher at registration to gain free admittance. Otherwise standard door prices will apply.

Standard Price Complimentary

Registration

  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For half-day sessions, AmCham Shanghai members are eligible to attend free of charge with Training Credit*; AmCham Shanghai members without Training Credit are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate".
  • For full-day sessions, AmCham Shanghai members are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at “Employee Rate”; Non-members are eligible to attend at “Non-Member Rate”.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Ivette Corominas at (86 21) 6279 7119 ext. 5671 or email ivette.corominas@amcham-shanghai.org no less than 24 hours in advance. If you need to cancel your registration for a full-day session, please notify Ivette Corominas at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.
*What is Training Credit?
As an extra offer to all AmCham Shanghai members, each member will be granted with ONE Training Credit with their valid membership term. Members are able to use the Training Credit to register for the training session they are interested in, free of charge. The Training Credit can only be used by the member him/herself. The Training Credit is not transferrable or refundable for cash.

Venue

AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact Ivette Corominas

Contact Organizer

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