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The Marketing and Media Committee is proud to host this special lunch session on the release of the new 2018 report - Brandz Top 100 Most Valuable Chinese Brands. Get an early look at the much-anticipated 2018 rankings and learn how local brands are positioning for growth in China's fast-changing economy. This session will cover the following areas:
- How are premium brands and products finding acceptance among the rising middle-class in China that are seeking a higher quality of life.
- As Tier 1 and 2 cities mature, growth is shifting more inland into China's lower tier cities. How is this affecting the corporate strategies of consumer brands.
- The rapid evolution of innovation and technology has helped to elevate Brand China. How are local brands using this to expand overseas as they become a more global-oriented organization.
- The 'New Retail' environment in China is integrating data, logistics and O2O to gain a competitive advantage. What do brands need to know to succeed in this new and constantly evolving retail landscape.
- How do you ensure you have the right Marketing and Media strategy to reach your Chinese consumers.
Join Paul Lin, Chair of the Marketing and Media Committee, as he hosts this lunch session. You will gain knowledge and insights from Kantar Research's annual BrandZ™ report - the world's largest brand equity analysis and authoritative brand valuation study.